Every betting customer is different and unique – and that’s how they want to be treated, be it in marketing or in the offer of a sports betting platform. In order to address their own customers as individually as possible and thereby use company resources efficiently, betting providers should make use of the possibility of… Read More »
A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the multi-layered motivation of the customers. Read on to find out how you can use… Read More »
Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of… Read More »
Every beginning is difficult – that’s also true for the sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. These 5 questions form the basis for starting your successful sports betting operation.