Tag Archives: Sportsbetting

Efficient KYC processes for successful sports betting operators

In a market where customer data is the most valuable asset, it is often a major challenge for sports betting companies to ensure that it is handled professionally. As the sports betting market grows and matures exponentially, the topic of KYC remains relevant for operators trying to use the right strategies to maximize security and… Read More »

The role of customer communication in sports betting

Professional and targeted communication with your customers is of the utmost importance for companies in the betting industry. For customer satisfaction and the establishment and maintenance of a customer relationship, the way in which communication takes place is decisive. Read on to find out which factors determine good customer communication in sports betting.

The sports betting platform for the German market

Since July 1st, the organisation of gambling in Germany has been subject to the national framework of the State Treaty on Gambling. The iGaming platform Bookmaker NEXT enables betting providers a quick entry into the legal German betting market with full compliance and support at all levels. Read on to find out how you can… Read More »

Indicators for advertising effectiveness in sports betting

Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of… Read More »

5 things you must know before starting your sports betting business

Every beginning is difficult – that’s also true for the sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. These 5 questions form the basis for starting your successful sports betting operation.